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A way of dramatising these differences in expenditure is to think of the ‘cost’ of each vote. For example, in Bristol North West in 2010, the Green candidate declared £150, and gained 511 votes, with each vote ‘costing’ 29p. In contrast, the victorious Conservative candidate spent a whopping £28,552.51, with each vote ‘costing’ £1.49.
What would have happened if the Green or Ukip candidates had spent that much? We’ll see the power of money in Bristol’s 2015 General Election when the info becomes available!
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